Marketing Tips
Free Steps to Take to Increase Your Business
Set up a Marketing Plan
The purpose of my marketing plan is to increase the number of visitors to my Ardyss Website and to join my team. The goal is to develop a strong group of individuals whom all reach President within the organization and a core group of buyers who purchase my products.
Know Your Target Market
The target market for Body Magic reshaping garments are women from of all nationalities, age, and demographics.
Develop a Marketing Plan and Action Plan
Our marketing methods will include flyer distribution, online advertisement, newspaper ads, and cold calling.
Develop a Niche
Our niche is quality and selection.
Our company identify is centered on customer service, friendliness, and quality products for discount prices.
No matter what you do, your business will stand for something in the minds of your prospects. That something is your niche, also known as your positioning.
Develop a Marketing Budget
Our marketing budget will be 4-8 percent of gross sales in marketing. If you want to earn $100,000 a year, at least you should budget $4,000 a year, which is $333 a month for advertising.
Develop a Marketing Plan
Determine how you will spend the $333 each month. It may include search engine pay per cick advertisement, hotel parties in other cities, newspaper ads, or flyers.
Set up a Marketing Calendar
A marketing calendar has twelve rows and four columns.
The first column is called “Month” and lists each of the months of the year.
The second column is titled “Thrust” and identifies the thrust of your marketing that month. Is it a sale? A new product or service? A freebie offer?
The third column, “Media,” lists the media you’ll be using that month.
The fourth column is titled “Grade,” where you’ll be grading yourself for the profits earned from your efforts.
At the end of the year, review your marketing calendar before making a new one and eliminate things you did that earned less that you expected.
Armed with a marketing plan, budget and marketing calendar, you’re almost ready to move forward into taking action.
Collect email addresses and stay in contact with your clients
Good newsletters are regularly emailed to customers and prospects and follow the 75-25 rule: 75 percent giving data and 25 percent selling.
Use email-marketing programs.
Fliers:
Distribute fliers on a weekly basis.
Direct-mail letters;
Have an inventory of proven letters in your computer, set to print, personalize, and mail.
Postcards:
Postcards take away from the recipient the decision to open the envelope or not.
Market for Free- How to meet new Business Partners and Clients
Join Clubs and Associations- It puts you on a first-name basis with the movers and shakers. Club membership helps to make you a known quantity so that you’re no longer just another face in the crowd.
Joining a club allows you to meet a lot of prospects, referrers, suppliers, and fellow guerrillas, and develop personal relationships.
Compose an Elevator Speech
Today, with time and attention so hard to come by, it’s very important for you to create an elevator speech for yourself. After creating it, memorize and rehearse it to the point that it comes directly from your heart.
The elements of a good elevator pitch are straightforward. It describes how you offer value, benefit, and quality. An elevator pitch takes no longer than ten seconds; it comes out so naturally that you can say it in your sleep. The real truth is that you are your elevator speech.
Encourage the listener to speak and you’re a brilliant conversationalist.
Compile a Customer Mailing List
When was the last time you received a card from one of the businesses you patronize. Probably not often. That’s why your card will stand out in crowd. People on your customer mailing list are less likely to toss away the mailing you send if it has a promotion. Invest in your existing customers; they’ve already given you their trust as well as their business. Failure to communicate with these people on a regular basis is a cardinal guerilla sin.
The rule of thumb for marketing is to invest 10 percent of your time and energy marketing to the universal at large, 30 percent talking to your prospects, and 60 percent talking to existing customers.
Uncategorized | invisiblehairlinelacewigs November 29, 2009 | 
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